E-Readers Will Survive the Onslaught of Tablets
If you think the coming wave of tablets is about to make e-book readers obsolete, guess again. Although dozens of tablets are scheduled to hit the market this year — from companies like Apple, HP and Dell, as well as upstarts like JooJoo — executives in the e-reader industry aren’t particularly worried. Instead, they say, tablets and E Ink-based reading devices are likely to co-exist, targeting different groups of consumers based on their purchasing power, the extent of interactivity they need and their reading patterns. “In the short term, every company is likely to have two lines of products,” says Robert Brunner, founder of Ammunition, a design firm that worked with Barnes & Noble to design the Nook e-reader . “If you think of a paperback-like reader, E Ink does a fantastic job. But color will definitely happen and it is likely to be LCD or OLED
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E-Readers Will Survive the Onslaught of Tablets
